5 Innovative Ways to Automate Your Real Estate Marketing

As a Real Estate professional, you have a million things on your plate day in and day out. Showings, contracts, prospecting, and much more, marketing can sometimes fall at the end of the to-do list. What’s more, the thought of remaining consistent with marketing efforts can feel overwhelming or daunting.

But what if you could put your marketing on autopilot? Marketing automation in the Real Estate industry is one of the most time-effective decisions you can make for your business. It allows you to focus on money-generating activities while remaining consistent in building your online brand. Here are 5 ways to do so:

1. Email Drip Campaigns

Drip campaigns are another way of saying email automation campaigns. They consist of a series of emails (the more the better) that you can create, schedule in advance, and send out to your email list. Because these emails are sent on a designated schedule, you’ll know exactly when and how often you have been following up with your potential home buyers and home sellers. Furthermore, drip campaigns allow you to passively provide long-term value as leads spend weeks- months researching and saving for their next home.

2. Messenger Bots

You’ve probably seen or even chatted with a messenger bot when you land on the Facebook page of your favorite brand or industry professional. According to Forbes.com, a messenger bot is defined as “a piece of software that uses artificial intelligence (AI) to communicate with customers. Simply put, these bots understand what is being asked and can then formulate a response in a very human way.” So how are they useful to you in the Real Estate industry? Bots can start conversations with unique visitors, and help you to quickly qualify leads, schedule showings or consultations, or simply give you a deeper insight into what this potential client is looking for. Time is of the essence in the Real Estate industry. Bots eliminate potentially long wait times when you are too busy to reply to emails and can ultimately help increase the number of sales you close.

3. Social Media Scheduling Platforms

Are you marketing your business on Instagram or Facebook? Chances are, you’ve heard plenty of Real Estate Marketing experts preach the importance of consistency for brand growth and building trust with your audience. But we all know how difficult consistency can be when you just have too many things to do at once. That’s where scheduling platforms come into play. Our favorite is Later. This platform allows us to schedule content ahead of time for our clients, as well as automatically post to various platforms including Facebook, LinkedIn, Pinterest, and Twitter. The platform includes analytics, best times to post, and more. There’s few better feelings than being overwhelmed with the amount of tasks you have to complete for the day but knowing that your social media content is still scheduled and ready to go!

4. Text Message Marketing

The vast majority of us are glued to our smart phones 24/7, so text message marketing can be a great way to get in front of potential clients. In fact, text messages have an overall open rate of 98%. After receiving consent from the lead, messages can be sent as a notification and/or reminder of an upcoming consultation, a new listing, or an open house. It also allows leads to contact you easily. Use this method sparingly & strategically as to not appear too intrusive.

5. Outsourcing

Perhaps the most beneficial of these 5 methods is to outsource your real estate marketing plan to a trusted professional. When you work with a team who specializes in your industry, you know that your marketing is following the latest trends, best practices, platforms and tools to put your business in the optimal position for growth. In addition, you’re saving hours and hours of time each month that can now be dedicated towards making connections with potential clients and selling homes. If you’re interested in outsourcing your online marketing and exploring our packages, book a complimentary consultation with us here.