Beginner's Guide to Using Social Media for Realtors

In 2022, capitalizing on social media in real estate is no longer an option, it’s essential to grow your business! Using it effectively can help real estate agents get more leads, close more deals, and bring new opportunities.

But why should you use social media for real estate?

It's no secret that businesses of all types can benefit from a strong a social media presence, and it’s no exception in real estate. In fact, according to a report by the National Association of REALTORS, “77% of real estate agents use social media, and 47% of them noted they'd gotten the greatest quality of leads from social media than any other medium.”

With millennial homebuyers taking to social media for their search, Realtors have a lot of options to engage with future clients. We suggest focusing on the following platforms: Facebook, Instagram, LinkedIn, and TikTok. Use the below tips and step-up your real estate social media in 2022!

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Create Value

It's important to connect with your audience and create real value. Creating value often means thinking outside the box and putting your audience’s needs first before you try to be a salesperson. One way to do this is by informing them of current real estate trends, providing educational information, talking about real estate-related tips, and creating valuable interactions.

High-Quality Content

Quality > quantity. Focus on having a clear and established brand that your audience can easily recognize, and creating polished content. You can share client testimonials, stunning property photos, company accomplishments, industry news, and more. Using Canva and Adobe Express tools can help you create high-quality posts, graphics, and videos that fit your brand.

Create a social media strategy

Make a road map that works for you. Think of how often you want to publish and what kind of content works for your audience. Having a social media calendar helps make things easier and follow through with your strategy and goals. Trello, Google Drive, and Hootsuite are great tools to help you plan your social media content calendar.

Build Engagement

Ask questions to spark a meaningful conversation by including a call-to-action at the end of all content you create, respond to your all of your audience's comments, make interesting and shareable content, encourage them to comment, like, and share your post, and don’t forget to stay consistent.

Video content

TikTok and Instagram reels have become one of the most popular platforms for short videos. It's perfect to attract the Millennial and Gen Z audience who are dominating the Real Estate market today. Get people's attention in the first few seconds, hook them, engage, and end with a punchline, all in about 7 to 20 seconds (on average). 

Be yourself

Don't be afraid to be yourself and show your personality on social media. You will engage better with your followers, build trust, and create a genuine human connection and interaction. You can tell stories, take your followers behind the scenes, share a taste of your personal life, and even occasionally add humor. Show that you're more than just a business.

How are you using social media for real estate? Tell us in the comments.

Social media has played a large role in the real estate industry, and using it effectively can help your business thrive. We know it can be complicated for real estate agents to handle everything on their own while maintaining and running a business, but following these tips will set you on the right track. Outsourcing and hiring a professional is also a great way to set you up for social media success. 

If you're looking to step your social media game up, don't hesitate to contact us. Here at Anyse Marketing, we can help build a strategy that works for you that will help your business grow. Book a FREE consultation here.

Maria Portillo