5 Steps to Community Building on Instagram for Realtors
Building a community on Instagram is one of the most significant ways to establish trust, gain loyalty, grow engagement, and stay connected with your clients. As a Realtor®, there's a good chance that your clients will want to look for you on Instagram. And when you have an authentic Instagram account that showcases a portfolio of your work and gives insight into who you are personally and professionally, chances are that you’re already on your way to proving yourself as a trustworthy, genuine, and transparent Realtor®.
But how can you build an Instagram community? In this blog post, we will be sharing with you 5 steps to community building on Instagram for Realtors:
1. Find your Community
Who is your ideal client? First-time homebuyers, real estate investors, Millennials, relocators, young professionals? Understand who it is you want to connect with and then get to know as much about them as you can. Where do they like to hang out and spend their free time? What are their interests? It would help if you answered these questions to find the community you want. Use hashtags to find your audience, leave genuine comments on their posts, and engage with them to create a genuine connection.
2. Spark Conversations and Listen to Your Audience
Starting a conversation naturally appears to be the best place to begin. It's essential to do it well because this is where many agents drop the ball. Create opportunities where you can listen to and understand what they have to say and be receptive to their feedback. Engagement goes both ways! Ask a question or incorporate engaging information in your photo or video to break a response from your followers. For example, ask them to share their ideal home location, decor preferences, home essentials, etc. Reply to them in a meaningful and thoughtful way and demonstrate that you care.
3. Use Instagram Live
One of the most direct and exciting methods to communicate with your community is going live on Instagram. It's ideal for displaying your brand's more genuine side. It provides a greater chance for Realtors® to engage and entertain their community in a fresh and fun way. You could go live and do a virtual tour of a new home listing, Q&A, give real estate tips, or even collaborate with other real estate industry professionals to further build your audience.
4. Have a Strategy
Consider your Real Estate Instagram feed the same way you would a personal blog post. You should have a list of categories and topics you can write and post about regularly (content pillars) related to your community. And don't forget to stay on brand! Your posts should be cohesive and appealing to your core audience. It will keep your community interested and may attract more ideal clients.
5. Make it Personal
Lastly, make it personal. You want your audience to feel like they're talking to you, an actual human being behind an Instagram account. Avoid anonymity! It can help personalize your brand and foster a stronger, more emotional bond between you and your audience. Provide valuable and targeted real estate content through inviting captions, engaging Instagram Stories, Reels, or IGTV series.
So there you go!
Instagram for Realtors® brings many benefits to the business. Whether it's getting new leads, gaining more exposure, or showcasing your areas of expertise. It's an important marketing channel to your brand's success. But aside from that, it allows you to build a like-minded community within your Instagram account.
If you need help growing your community on Instagram, please get in touch with us! Book a FREE consultation here.